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The Fascinating Tail of Baboon Butts
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A Cheeky look at one of nature’s most successful forms of advertising.
A
Cheeky
look
at
one
of
nature’s
most
successful
forms
of
advertising.
Before billboards, branding, and billion-dollar ad campaigns, nature was already turning heads. And sometimes, all it took was a really red butt.
B
e
f
o
r
e
b
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l
b
o
a
r
d
s
,
b
r
a
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d
i
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g
,
a
n
d
b
i
l
l
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o
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–
d
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.
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w
a
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a
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y
r
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d
b
u
t
t
.
Meet one of nature’s most eye-catching advertising assets…
M
e
e
t
o
n
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o
f
n
a
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r
e
’
s
m
o
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y
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–
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v
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i
s
i
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g
a
s
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e
t
s
.
.
.
The baboon’s brilliantly bold backside.
T
h
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e
.
For female baboons, a bright, swollen backside is more than a fashion statement. It’s a biological signal associated with reproductive readiness.
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f
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.
No words. No slogan. Just a whole lot of cheek.
N
o
w
o
r
d
s
.
N
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s
l
o
g
a
n
.
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s
t
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w
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o
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f
c
h
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k
.
And the message gets noticed. Male baboons pay attention to these colorful cues, proving that standing out can be a pretty effective way to get someone’s attention.
A
n
d
t
h
e
m
e
s
s
a
g
e
g
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t
s
n
o
t
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c
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d
.
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a
l
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a
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p
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i
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,
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’
s
a
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t
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n
t
i
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n
.
Millions of years of evolution. Zero marketing meetings.
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i
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Z
e
r
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m
a
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k
e
t
i
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m
e
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t
i
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g
s
.
So what have we learned?
S
o
w
h
a
t
h
a
v
e
w
e
l
e
a
r
n
e
d
?
1. Those that are not afraid to flaunt their assets tend to bare the most fruit.
1
.
T
h
o
s
e
t
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e
n
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d
t
o
b
a
r
e
t
h
e
m
o
s
t
f
r
u
i
t
.
2. Standing out is half the battle. Having something worth showing is the other half.
2
.
S
t
a
n
d
i
n
g
o
u
t
i
s
h
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s
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h
e
o
t
h
e
r
h
a
l
f
.
3. Nature doesn’t need an advertising agency. But it sure knows how to make an impression.
3
.
N
a
t
u
r
e
d
o
e
s
n
’
t
n
e
e
d
a
n
a
d
v
e
r
t
i
s
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n
g
a
g
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c
y
.
B
u
t
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t
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r
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n
o
w
s
h
o
w
t
o
m
a
k
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a
n
i
m
p
r
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s
s
i
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n
.
If you need an Agency that understands the strategy behind the strut, let us know.
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.
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