The Fascinating Tail of Baboon Butts

A Cheeky look at one of nature’s most successful forms of advertising.

A Cheeky look at one of nature’s most successful forms of advertising.

You found us! Yes, this is an ad campaign to show how effective a little strategy – and a lot of raunchy visuals and messaging – can be.

You found us! Yes, this is an ad campaign to show how effective a little strategy – and a lot of raunchy visuals and messaging – can be.

To make our point, we borrowed the baboon’s signature calling card…

To make our point, we borrowed the baboon’s signature calling card...

their ruby red rumps!

their ruby red rumps!

That’s because female baboons use their Bright Bottoms to advertise A message to their male counter-parts that they are ripe and rearing to go.

That’s because female baboons use their Bright Bottoms to advertise A message to their male counter–parts that they are ripe and rearing to go.

(you know…the birds and the bees).

(you know…the birds and the bees).

Initially, mALE baboons went wild over the rosy rears. Soon after, the Brilliant Backsides went from trend to necessity. Thus, one of nature’s most successful advertising campaIGNS WAS BORN.

Initially, mALE baboons went wild over the rosy rears. Soon after, the Brilliant Backsides went from trend to necessity. Thus, one of nature’s most successful advertising campaIGNS WAS BORN.

(and so were a lot of baby baboons).

(and so were a lot of baby baboons).

So what have we learned?

So what have we learned?

1. Those that are not afraid to flaunt their assets tend to bare the most fruit.

1. Those that are not afraid to flaunt their assets tend to bare the most fruit.

2. A website about baboon butts is attention-grabbing and really hard to forget.

2. A website about baboon butts is attention–grabbing and really hard to forget.

3. When you remember something and crack a smile, you’re more likely to act on it. So…

3. When you remember something and crack a smile, you’re more likely to act on it. So...